McCain launches general election ads in Ohio and Pennsylvania.
Titled Ignite.
The AP has some analysis on the video
ANALYSIS: McCain, who has said economics is not his strong suit, is coupling the release of this ad with a speech in Pittsburgh in which he focuses on the gas tax, Medicare premiums and the tax deduction for dependent children. His first ad in perennial battleground states Ohio and Pennsylvania is an appeal to swing voters who will be key if he wants to win November’s head-to-head contest with the Democratic nominee. The ad is scant on details but appeals to Republicans with talk of taxes and to independents with his pledge to make health care cheaper and home mortgages less problematic.
As Democratic Sens. Barack Obama and Hillary Rodham Clinton continue to chase their party’s nomination, McCain is laying the groundwork in states that will be key in November. He runs about even with both Democrats in hypothetical polling matchups months before November.
McCain’s fast-moving ad shows a vigorous campaigner and tries to quiet concerns that, at 71, he is too old for the White House.
With Barack Obama doing everything he can to lose Pennsylvania, McCain is very wise to run an ad that focuses on the common Pennsylvania resident that Obama so despises.
1 comment April 15th, 2008
